The white label financial engine for PEO brokers
Every broker's site ends with a contact form. This is what goes there instead .
A cold visitor wants to know what a PEO does to their money before they will talk to anyone. The engine answers them on your site, under your brand: their income, their state, their entity type, line by line against 2026 federal and state tax code. To open the full report, they verify their phone. The moment they do, the lead is yours.
- · Free until it delivers your first verified lead
- · One line of code on the site you already have
- · Your prospect never sees our name
The visitor you worked for is gone in two minutes, and you never know it happened.
ou drive traffic the hard way: content, ads, referrals who look you up before calling. Every one of them lands with the same first question. What does this actually do to my money?
And every broker site in the market answers it the same way: independence, access, simplicity, then a form asking for their name and number. They don't fill it in. They keep searching until someone shows them a number, and whoever does that first owns the conversation.
What passes for a number today: industry averages that describe businesses like theirs, fit checkers that hand them a green light, intake flows that promise a result after a sales call. All of it creates interest. None of it creates action, because none of it is their number.
They didn't leave because they weren't serious. They left because the site asked for trust before showing proof.
Three steps. The prospect does the first two before you ever say a word.
They run their own numbers.
Income, state, entity type, headcount, current coverage cost. Two minutes of input. No name required.
They see their headline figure.
A locked summary built from their inputs: current setup versus the structure, real plan tiers at the admin fees you set. Enough to prove this is real. Not enough to skip you.
They verify their phone to open the report.
The full line by line document unlocks, and you get a text, an email, and an API push the moment they confirm: their inputs, their figure, timestamped.
Your follow up call opens with "I see you ran the analysis Tuesday and your number came out at $X. Let's talk about what that means." That is not a cold lead. That is a conversation already half won.
This is the engine, live. Run it the way your prospect would.
Below is a production deployment under a sample brand. Pick the prospect you pitch most and walk their path end to end: the intake, the locked summary, the phone code, the full report. Nothing to install, no account. If you'd rather not type, load a sample profile and watch the engine do the rest.
When the report opens, ask one question. Does your contact form compete with this?
Prefer to see it driven? Book fifteen minutes and we'll run it with you.
Not a number. A document their accountant can check line by line.
If you'd rather see the output before running it, this is what the prospect gets at each stage.
The locked summary.
Their headline figure, current setup versus the structure, real plan tiers at the admin fees you set. No name required to see it. Enough to prove it's real. Not enough to skip you.
- Headline figure built from their own inputs
- Plan tiers priced at your admin fees
- Unlock gate sits below the proof, not above it
The unlocked report.
The full return, current versus proposed. Federal and state treatment itemized against 2026 code. Plan toggles that recompute every figure live. Retirement contribution leverage. A checklist naming exactly what their CPA should verify. The transition path. Your CTA at the bottom: book the call, start the application, ask a question.
- Every line itemized against 2026 code
- CPA verification checklist named on the document
- Your CTAs close the read
The team view.
The company cost build, today versus inside the structure, per employee math included, formatted so a manager can forward it to the owner without explaining it.
- Per employee math shown, not summarized
- Built to forward to the decision maker
Every input on the report is named. The tax math is sourced by the engine. The premiums are yours, from contracts you actually hold. The financials are theirs.
This is not marketing math. Every line has a named source.
The engine certifies one layer: the tax computation, sourced from 2026 federal and state code. That layer is fixed. You can't bend it, and neither can we.
Everything else on the report is disclosed as exactly what it is. The premiums are broker supplied, from contracts you actually hold, and labeled that way on the document. The financials are the prospect's own, entered by them. The engine never invents a rate; if you haven't set your rate cards, it doesn't guess. It waits.
And it computes identically no matter which PEOs you carry. There is no thumb on the scale, because the entire value of the number is that it survives checking.
See the methodology and sourcesA number from a marketer creates skepticism. A number from the tax code creates a phone call.
One engine, two doors. You pay for one. The other one protects your deal.
PEOTools makes one thing: the financial engine. It is sold one way: to brokers, white label, flat monthly. That is the entire revenue model. No percentage of your commission. No per lead fees. And your leads are yours alone: we never contact them, never resell them, never route them to anyone else's broker.
The same engine also runs free as a standalone verification reference for CPAs. No account, no endorsement, no referral asked of them. When a client hands their accountant your savings claim, the accountant can check it against the same math your report was built on. It holds, because it is the same engine, run the same way.
That second door earns nothing, and it exists anyway, because the broker's deepest fear is the accountant killing the deal in a room you're not in.
My CPA looked at it and it checks out” is a close no brochure has ever produced.
Built for the broker doing the work to be found.
If you publish content, run ads, keep industry pages, or simply have a real site that strangers land on, you have traffic worth converting, and you are who this was built for. Solo or small firm. A handful of carrier relationships. Deals from five to a hundred employees. Good in the room, and tired of losing prospects before the room.
If your entire book runs on referrals and your site is a business card, the engine won't move your numbers, and we would rather tell you that here than after you've set it up.
Your prospect never sees our name. You see everything they do.
Your domain, your logo, your colors. Your rate cards and admin fees, set once, applied to every report. Your CTA and your destination links. Leads arrive by text, email, webhook, or straight into your CRM. Nothing goes out under a number you didn't approve.
One line of code on the site you already have. You drive traffic the way you always have. The engine converts what was already leaving.
The broker portal. Every report run, every verification, every action, timestamped.
The questions brokers actually ask.
Q.01"You can't reduce my book of a dozen PEOs to three plans."
Q.02What counts as a verified lead?
Q.03What does going live involve?
Q.04Who handles the text message compliance?
Q.05Does it work in my state?
Q.06What do you do with my prospects' data?
Free until it works.
The engine costs nothing until it delivers your first verified lead. It earns the subscription before you pay it. After that, flat monthly pricing. No percentage of commission. No per lead fees.
Free until your first verified lead.
- · Up to 10 verified leads per month
- · 1 domain
- · Full engine, report, and portal
- · Email and SMS lead alerts
- · Lead list and CSV export
Free until your first verified lead.
- · Everything in Solo
- · Up to 40 verified leads per month
- · 3 domains
- · Webhook, API, and CRM delivery
- · Source analytics
Sized to roster, custom contract.
- · Engine deployed under every broker's own brand
- · Network wide dashboard
- · Per broker rate cards and verified lead volume
One placement runs roughly $150 a month in recurring commission, about $1,800 a year. A single placement covers Solo many times over. You are not weighing $149 against a feature list. You are weighing it against the commission on deals currently leaving your site unannounced.
A prospect in your market is going to run this analysis this year. The only question is whose name is on it.
Platforms are already teaching prospects to expect a number before a call. The brokers who answer the money question first own the relationship before anyone else gets introduced. The engine puts that answer on your site, under your brand, this week.